How MediaQuest’s ThinkAMuna aims to address AI-driven lies

Oct 3, 2024

MEDIAQUEST Holdings, Inc.’s media information literacy (MIL) initiative ThinkAMuna Pilipinas hopes to combat artificial intelligence (AI)-driven disinformation beyond the election period, aiming to promote critical thinking and media literacy year-round.

“The elections are going to be one period where the threat of disinformation will become much more elevated, but if you look at it, disinformation is there every day of the year,” Ramon “Mon” R. Isberto, communication consultant of Pangilinan-led MediaQuest, told BusinessWorld on Oct. 1.