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Meet Pearl: Landmark collaboration introduces digital human technology in FIBA World Cup

Kiko Demigillo

Aug 25, 2023

PLDT, MediaQuest Holdings, Cignal TV, and NTT DATA have joined forces to introduce an innovative offering for basketball enthusiasts attending the FIBA World Cup in Manila.

The collaboration will introduce Pearl, the country’s first "Digital Human," enabling local and international fans to engage in conversations digitally.

“We are thrilled at the chance to bring these next-generation technologies to Filipino basketball fans as we adapt more innovative and customer-centric digital solution,” said PLDT and Smart Communications president and CEO Al Panlilio, who's concurrently president of Samahang Basketbol ng Pilipinas.

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